Why Marketers Don’t Understand Their Salesforce Metrics

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Ever wonder why marketers are confused about THEIR OWN campaign data? The asks for primary campaign reassignments and campaign influence updates on opportunities are annoying, but they’re happening for a reason. Nobody taught MOPs how Salesforce data works. And it has created a nightmare of a data problem no one is talking about. 🤯 Join Camela Thompson, Head of Marketing at …