Founder Sales – Solving Not Selling

Join us for “Founder Sales – Solving Not Selling“, an interactive Lunch and Learn session led by our moderator, Dana Allender, Founder and Advisor of SUN – We Grow You. SUN is a sales agency for founders and small business owners, working with them to close deals while building their own skills along the way. This session is designed specifically for those who have customer activity but need to “un-stick” their sales pipeline. It will cover the critical distinction between pitching what we do versus what problems we actually solve. He’ll delve into why sales are crucial early on, highlighting the importance of not just generating revenue but exhibiting the sales traction for investors, your team and your own well-being. Dana will then address four key questions every founder should be able to answer: 1) What’s the problem, 2) Who said it’s a problem, 3) How much does the problem cost and 4) Has anyone said they’d pay to fix it?

We’ll also touch on practical advice to move customer conversations along in your own sales pipeline, emphasizing the importance of customer discovery before selling. The session will conclude with a Q&A segment, providing an opportunity for personalized insights to the founders who participate. Don’t miss this chance to raise your sales game and find a few actionable tips to drive top-line impact for your business.